B2B software
B2B SaaS affiliate programmes: how do they work?
How a B2B software affiliate programme works, the types of commission and how to choose a good programme.
Affiliate marketing lets you earn a commission by recommending a product. In B2B software it takes a specific form: customers often pay a subscription, and affiliates can be paid over time. Here is how it works and how to choose a serious programme.
The principle
- You receive a personal link or code.
- You recommend the software to businesses that need it: clients, audience, professional network.
- When a business signs up with your link or code and becomes a customer, the sale is credited to you.
- You earn a commission according to the programme's rules.
Types of commission
- One-off commission: an amount or a percentage on the first sale.
- Recurring commission: a percentage of the customer's payments, as long as they stay subscribed or for a set period.
- Bonuses: tiers or rewards based on volume.
In SaaS, recurring commission is often the most attractive: a customer who stays for a long time keeps earning you money.
What makes a good programme
- A useful product you can recommend without hesitation. It is the basis of your credibility.
- Clear rules: rate, duration, attribution conditions, validation period.
- Transparent tracking: a dashboard showing sign-ups, customers and commissions.
- Regular payouts and simple payment methods.
- Tools: links, codes, visuals, product explanations.
Best practices
- Only recommend to businesses for which the product makes sense.
- Explain honestly what the software does, without exaggerated promises.
- Disclose that your link is an affiliate link where the law or the platform requires it.
- Track your results to see which messages and audiences work.
Who is B2B affiliate marketing for?
Consultants, agencies, trainers, content creators and professionals who already advise businesses. If your audience has a real need, recommending useful software is a service as much as a source of income.
At RankoGroup
RankoGroup runs an affiliate programme for its B2B software, with a dedicated area to track your links, customers and commissions. To discover our products, read software suite or separate tools, then contact us to join the programme.
Frequently asked questions
Do I need to be a company to become an affiliate?
It depends on the programme. Commissions usually need to be invoiced, with the legal details of your business.
When is the commission paid?
After the customer has paid and the programme's validation period has passed. The exact conditions are set out in the programme rules.
Can I be an affiliate for several software products?
Yes, as long as you stay honest in your recommendations and each programme allows it.
Keep reading
How to choose B2B SaaS software: 8 criteria Real need, pricing, trial, security, data, support, integrations, exit - a simple checklist for choosing B2B SaaS software. Software suite or separate tools: which is right for your business? An integrated software suite or several specialised tools - advantages, drawbacks and criteria for choosing well. AI agents in business: what they really do What an AI agent is, the tasks it handles in a company, its limits and the role humans play.