RankoGroup blog
News and B2B advice.
Articles and guides from the RankoGroup team.
B2B software
How to choose B2B SaaS software: 8 criteria
Real need, pricing, trial, security, data, support, integrations, exit - a simple checklist for choosing B2B SaaS software.
AI and marketing
AI agents in business: what they really do
What an AI agent is, the tasks it handles in a company, its limits and the role humans play.
AI and marketing
SEO and generative AI: what changes for business visibility
What AI-generated answers change in search, what still holds true and how to stay visible in search engines and assistants.
AI and marketing
Automating your marketing with AI without losing quality
Which marketing tasks to hand to AI, how to write good instructions, check quality and keep human approval.
B2B software
Software suite or separate tools: which is right for your business?
An integrated software suite or several specialised tools - advantages, drawbacks and criteria for choosing well.
B2B software
B2B SaaS affiliate programmes: how do they work?
How a B2B software affiliate programme works, the types of commission and how to choose a good programme.